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The negative publicity generated by the anti-porn mass boycott of E-TV is beginning to take effect. Apparently, advertisers are also concerned about the channel’s anti-family programming schedule.  Alarmingly, E-TV has revealed two conflicting and very deceptively different faces in their response to this issue – one to the Christian complainants and the media, and another to their advertisers.

E-TV issuing conflicting responses

E-TV’s standard response to the thousands of Christians who lodged complaints about ‘Naked News’ and other pornographic content on the channel was an arrogant defence of their ‘right’ to abuse freedom of expression to sexually exploit women and expose children to harmful content. In sharp contrast, and in response to the cancellation of an advertising campaign on the channel, E-TV shockingly claimed to be a channel of “high family values.” 

A reputation as a sleazy channel

In their bizarre response to the agency, E-TV apportions blame to outside forces and claims a “pro-family” programming schedule. Nothing can be further from the truth! E-TV has deservedly earned the reputation of a “tacky” and “sleazy” broadcaster – even from liberals. In fact, the channel has consistently been anti-family. But it appears E-TV’s pro-pornographic programming schedule has already offended some of their advertisers and consequently threatened their much needed advertising revenue. And there is nothing like an exodus of advertisers to challenge the channel’s anti-family policies.

Calling for a targeted boycott

Many Christians have called for a targeted boycott of products advertised on E-TV. Perhaps writing to these companies warning about advertising on E-TV will apply more pressure on the channel. A list of products and company’s advertising on E-TV has been posted on the FPI Facebook page. Please take the time to write to these company’s about E-TV’s harmful and anti-family programs.

Maintaining continued pressure

I am not convinced by E-TV’s sudden family-friendly about turn. This is obviously a desperate attempt to retain their advertisers and more significantly - exposes the channel’s Achilles heel.  You and I must maintain the pressure and send a clear message to E-TV and other broadcasters that the Body of Christ will not relent in its quest to clean up our airwaves to protect the family.

The good news is the negative publicity generated by the E-TV anti-porn campaign is beginning to impact the channel. I will request an undertaking from E-TV management confirming they will cancel all sexually explicit content and adopt a more family-friendly approach to broadcasting.
Until we have that, let’s maintain the pressure on E-TV by warning their advertisers of the boycott.

Celebrating three years of FPI

July 2011 marks three years since Family Policy Institute went fully operational. I want to thank and honour God for this important milestone. I am grateful for all the wonderful friends I met through this ministry and for their love and encouragement. I am also grateful for every partner in this ministry. Without you this vital work will not be possible.  Thank you for standing with me in defence of the family and for upholding Christian values in SA.


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